It’s not just the ultra-rare cards seeing inflation. “Here we are now and the price on that same card has doubled.” Deceder had a used Black Lotus card that he says he sold for $7,000 in September 2020. That price is double what a card in similar condition sold for six months before in July 2020.Īustin Deceder, 25, primarily buys and sells cards on Facebook and Twitter as a middleman between players wanting to get out of their games and new players. Meanwhile, the trading card community is seeing its own lofty prices as players scramble to find coveted pieces for their collection.Ī mint condition Black Lotus from Magic: The Gathering’s first set known as Alpha, sold in January for more than $510,000. There’s also been record sales of vintage video games, from the Legend of Zelda to Super Mario 64. Mint released a 100th Anniversary collection of the Morgan silver dollar, considered by coin collectors to be one of the most beautiful designs ever made, early this summer. Whether the momentum is sustainable, at least when to comes to prices, is unknown.īut the frenzy goes beyond trading cards. In response to record demand, companies are releasing new versions of the games, including premium products that command higher prices. To do so, they turn to grading services, which have been flooded with orders – some with a wait time of over a year. The hype has sent collectors scrambling to find out if their Pikachu or Mox Emerald might be worth a fortune. He estimates Paul may bring in six figures per video in advertising revenue. Brands want to reach these audiences,” said Justin Kline, co-founder of Markerly, an influencer marketing agency. “It may be a burgeoning industry, but this is still big business. Logan Paul, who has 23 million subscribers on YouTube, made several videos where he simply opens up boxes of vintage Pokemon cards, hyping the prices he’d paid and bringing in millions of views. The collectibles frenzy has been fueled partly by YouTube personalities. “Prices are going up, and access is going down,” said Brian Lewis, who operates a YouTube channel under the name Tolarian Community College. Players looking to play in-person again after the pandemic are unable to find the game pieces they want if the pieces are available, prices have gone up astronomically. Everyone seemingly is angling for a piece of the pie.īut while some collectors and investors see dollar signs, others complain about the breakdown of their tight-knit communities. This is more than a case of opportunistic collectors looking to cash in on a burst of nostalgia triggered by the pandemic. Some cards are selling for hundreds of thousands of dollars and an unopened Super Mario game recently sold for a record $2 million. These include copies of trading cards such as Pokemon’s Charizard and Magic: The Gathering’s Black Lotus as well as Nintendo’s Super Mario Bros. Among the items most sought after – and even fought over – are the relics of millennials’ childhoods.
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